Electronics Marketing

Where Is The Electronics Industry

The electronics industry has been in decline over the past decade due to a few reasons:

  • Rising material costs
  • Labour rates
  • Offshore manufacture

As other countries (such as China, India and Mexico) have grown, their standards, quality and equipment have also grown. As business has declined here, the old equipment cannot afford to be upgraded or replaced, resulting in other countries having better quality and production facilities.

Many of the larger manufacturing companies (defense, automotive, rail, oil etc.) have moved manufacture overseas resulting in a steady decline year on year

Is There Anything Left

Despite a decline in business the nation still has pockets of work available, which can be tapped into.

The problem is that these pockets tend to be for smaller projects, smaller batch quantities of electronics subcontract work. This is fine for electronics companies that do short runs, but for most manufacturing companies it is the larger batch quantities that are needed (as they bring more profit).

For the larger companies (that deal with larger batch volumes) a very real problem exists – in that there is not the work available (and the few pieces of bit business that there are may well be already tied up with existing suppliers).

What Are The Choices

Electronic companies need to get aggressive with their marketing in order to pick up the remainder of electronics projects that exist.

Only be aggressively targeting prospects and pushing for meetings and quote opportunities can work be won. A case of he who shouts loudest is the one that is heard.

This can only be done by aggressive marketing:

  • Researching prospects
  • Contacting buyers
  • Booking meetings
  • Requesting quote opportunities
  • Being competitive on price

The sales process does need to come in and come in aggressively. Many electronics companies have been complacent with their marketing over the last decade – hoping that customers will come knocking and offer work to them. This is unfortunately what happens in a booming industry when companies can pick and choose the clients they take on; but in today’s economy beggars cannot be choosers.

Historically a bit part of electronics marketing has been exhibitions and events; whereby electronics companies would showcase themselves and hope that business comes their way. However as the market has changed (and reduced) and more targeted approach is needed.

Best Marketing Advice

The best marketing advice to any electronics firm seeking new business in this economy would be the following:

  • Research prospects – find out who you want to target based on their products
  • Contact the prospects – this involved calling them up to chat/arrange a meeting
  • Push for an opportunity to quote – try to get a piece of the work
  • Ensure your pricing is good and give them a reason to place an order with you

This approach may seem aggressive, but assuming that your competitors are doing this approach you need to also in order to pick up the few pieces of work that remain.

Different Kinds of Automotive Toolboxes

Toolboxes save time and effort looking for a specific tool needed. It helps get a job done faster and more efficiently. These toolboxes are used at home and at work. It can also be used in the automobiles. Automobile toolboxes are generally more compact and portable because of the limited space of vehicles. One example is a trailer toolbox. It is widely used in mobile home though they can also be used for other purposes. Other toolboxes may not be handy for your trailer so it is best for you to have an executive trailer toolbox.

A trailer toolbox basically has perfect lockable storage. It provides easy access to the stored items. It is easy to install and remove, and are made of weather-resistant materials. These are generally bulkier compared to other toolboxes. It can hold more hand tools and other things needed for a trailer. Some are detachable while others are fixated.

There is also a toolbox for vans. It can usually be attached in the truck’s wheel or behind the third passenger seat of the van. It has stainless steel door hinge and with heavy gauge back panel. A good design has a keyed T-handle. It comes with a lock, is rust resistant, weather resistant, with lift support and fingertip control, and easy to install and remove. On the other hand, pickup toolboxes come in many styles. There are those that can be mounted on the side rails of the truckbed. This is the most popular because the tools are easy to retrieve when needed.

Pickup toolboxes mostly have easy sliding doors instead of hinged doors. This is because truckbeds have limited space. Otherwise, some are installed on the sides to give more room on the flooring. There are also many custom toolboxes, made to fit the shape of any car. The shapes and features vary depending on the size and purpose. So when ever you choose one custom toolbox, better choose the design that fits your needs.

Toolboxes are made to store all the tools and things that we have so that we would not have a hard time looking for the said tool just because we have missed placed them. This is also made for easy and handy carrying of tools. With automotive toolbox, you can easily carry all your tools in a handy manner at one time.

Regular cars also have toolboxes made especially for them. Since cars are smaller compared to vans or trucks, their toolboxes are usually customized to take the shape of the compartments at the back. Some toolboxes can also be made to fit underneath the passenger seats. There are also toolboxes made for motorcycles. These are placed on the compartment box at the back of the driver. Because of the very limited spaced, these toolboxes are often small. The most essential handy tools will fit inside.

For bicycles, some portable toolboxes can be wrapped around in the middle, just above the axle. These are often elongated and thin so as not to distract the peddling of the cyclist. Some toolboxes can also dangle in the handles. There are other bicycles also with small compartments at the back. It can also safely hold the toolbox.

These toolboxes are generally made of two kinds of materials: metal and plastic. Whatever material your preferred toolbox is, it would depend on your choice. You know the pros and cons of having a plastic toolbox and a metal toolbox. Choose the one that you think is very helpful to you and has long life. The one that is durable will have long life.

Brass Tubing Exudes Class and Elegance

If there’s one type of material you can use for your home’s railings and curtain rods that creates an elegant look, it has to be the brass tubing. What makes this material extra special and very attractive is its color. Having a color similar to that of gold spells the big difference. Anything gold and sparkling is always an attraction to many people.

With brass tubing, you can make the interior of your home as regal and classy as you wish. Where to use this material is not a big problem. If you have stairs, you can use it on the railings. If you have a bar, you can use it for the hand rails and foot rails. For your draperies, you can use this tubing as your curtain rod. For your bathroom, you can use this for the hand rail as well.

Brass is an alloy of copper and zinc. Many of you may be familiar only with the round type of brass tubing. But other than the round style, there are also other types you can find such as the square, rectangular, round roped, round reeded and the ornamental. The ornamental tubing is further classified into the hexagonal, hexagonal embossed, twisted hexagonal, square embossed, octagonal, twisted octagonal and round embossed. So if you think there’s only one plain type, you actually have a wide range of styles to choose from.

Did you know that in the United States, an estimated half a million tons of brass tubing is being used every year. Usage of this material goes beyond the home as it is also used in creating faucets and other hardware products as well as a wide range of marine and industrial equipment. Other applications of this durable material are in the automotive and trucking industry, industrial cleaners, electronics manufacturing as well as in refrigeration manufacturing and repair shops.

The reason for the wide use of this brass tubing is mainly due to its ability to resist corrosive solutions. It is even considered an antimicrobial agent that is capable of destroying microorganisms that carrying diseases.

To get your brass tubing, you can either order it according to the size you need or you can have one custom made by distributors. There are various websites on the internet that provide online catalogs for easy shopping.

Brass is prone to tarnishing and so to maintain its shiny look, your brass tubing needs to be cleaned and polished on a regular basis. All you need are a clean cotton cloth, a mixture of water and mild soap, cotton gloves and brass polish. Make sure that you wash the material first using your water and soap mixture and a soft cloth. Next wear your gloves and let the tubing dry using a clean dry cloth.

Now pour a small amount of brass polish on the cloth and apply it on the tubing. For the areas that are hard to reach such as in the end caps, you can use a toothbrush or cotton buds. Finally, buff the material with a clean cloth for that shiny and glowing look.